The company was founded in 1925 by Michele Bertini who immediately bagan the specialized production of the typical florentine straw hats. The company became very soon one of the main producers of straw hats in the whole florentine region-handmade hats and close ties with their customers being Mr Bertini’s strongest suits.The company produced handmade straw hats till the mid 50’s when Mr Bertini’s offsprings Giovanni and Giovanna joined the company and began producing women’s handmade bags in straw and natural fibers.The owners always had a keen eye towards international markets and began selling their products to the most important stores in Europe and In the U.S.-Sales of handmade bags peaked in the late 1960’s at 2.5 million pieces/year fueled also by the Italian economic boom. Upon the arrival of the 3rd generation of Bertinis-the company headed by Caterina Bertini (granddaughter of Michele)in the mid 1990’s the company undergoes a radical modernization. Alongside the traditional products new handmade products in crochet,interwoven and macrame’ s are created and sold to some of the most famous fashion brands in Italy and Internationally.