With The ITALIAN STARTUP project, MIPEL and ITA – Italian Trade Agency, reaffirm their support for emerging realities in order to find ever new ways to enhance and promote Italian creativity and genius.

Italian Start Up is dedicated to a selection of young Italian designers, who distinguished themselves for the creative and innovative idea of the project, for the research and the desire to create something new, in line with market needs: BRU’ MILANO, ERE’, MAISON DRESSAGE, SAHARA ROMA, SG83, SONOYO. 

Brù Milano was born out of the desire of two young Italian brothers, Riccardo and Ezia Bruno, to bet on a new project, combining their professions and competences: graphic design and architecture. Their parents’ job as upholsterers has allowed them to gain firsthand experience of the Made in Italy. The brand purpose is to make customized products that allow people to stand out in today’s static and ordinary society.
Strada Provinciale 43 Troianelli-Montegrosso km 2,700 Andria (BT) 76123

+39 351 698 2626

My name is Serena Sinibaldi, I am 25 years old and I graduated as Fashion Designer at the Academy of Costume and Fashion in Rome.

My brand name is “ERÈ”. My first collection is inspired by the memories of my childhood: the five models I created take their names and style from the dolls that were so popular in those years, namely the “Bratz”. The bags are made by an artisan workshop in Florence with exclusively Italian leather and accessories. The leather used consists of calfskin, suede, pony, python, crocodile print.


Bags for every occasion and for every need, small and large, arm or shoulder bags in pastel or bright colors, designed to be worn by dynamic and modern women but at the same time elegant and feminine.

Via Bevagna 10 (Collina Fleming) - 00191 - Roma

+39 3480578242

Maison Dressage is a project by designer duo Rossella Mancini and Matteo Dazzo. Combining artisan tradition and avant-garde aesthetics, MAISON DRESSAGE designs and creates audacious accessories that trace clean lines and geometric shapes on the wearer’s body.

Precious materials contrast and complete the smoothness of Italian vegetable-tanned leather. Strength and elegance characterize unique pieces with a consistent and recognizable aesthetic, sharing the principles of slow fashion.

via Donota 36/C, 34121 Trieste

(+39) 339 89 45 345
Artdesign and architecture give birth to an accessory unique in its style, a piece of art, handcrafted like a modern sculpture forged of wood and plexiglass layers.

Geometry permeates the volumes with clear, clean and simple drawings, and so does the graphics that embellish the bags, so essential, precise and pure. Proportion, elegance and harmony create a perfect match between fashion and architecture, making it a unique design product.The attention to detail and the constant search for innovative shapes, central to the philosophy of Sahara, led to a completely Made in Italy product, expression of a modern craftsmanship.

The brand was officially born two years ago in Parma, from the project that was already present in the designer’s ideas. We want to propose pure and traditional “Made in Italy”, all-Italian excellence. The fashion and design touch never fails, the collections have strong artistic contents and great personality.The objects are highly sought after, transformable and a spasmodic search for detail and materials shines through, while maintaining a “commercial” and high quality imprint.


+39 3428677935

YOSONO, which starting from FW21/22 collection changes its name to SONOYO, was born from the encounter between the explosive creativity of Silvia Scaramucci, former founder and designer of Demanumea Unique Artbags and Art Director of other well-known brands of footwear and leather goods, and the multifaceted imagination of Maria Chiara Arona. SONOYO, a crossover between design and fashion, is an unconventional and innovative brand: it offers multifaceted single products that, through the interchangeability of covers and shoulder straps, make your style unique and personal.